...and it sucked. Seriously.
My friend Gary (you might remember him from my Springfield post) and I hatched a plan to have a sale at my house. I desperately needed - well, still do, really - space in my basement for the new inventory I am finding this summer, so I wanted to take all the things that have been in my stores for a year out and put them in the sale.
It was, of course, a ton of work. It took most of last week to go through the stores and the rest of my house, gathering things up, organizing and tagging them...
I didn't buy a newspaper ad, but I did post this ad on Craig's List:
Hi everyone, it is time for the 1st annual Vintage Goodness Backyard Blowout Clearance Sale! I sell vintage and antique collectibles online at www.vintagegoodness.com, and I am out of room - everything is priced to sell!!
Friday, July 25th 9am-7pm
Saturday, July 26th - Depends on the weather, I'll post a new ad on Saturday to let you know!
Glassware, Dinnerware, China, Dishes, Kitchenware
Pyrex, Fire-King, Corning Ware, Corelle, Hull Brown Drip & More
Pottery, Figurines, Housewares, Decor
Clothing, Jewelry, Shoes & Bags
Linens & Bedding
Books - from Antique to New, Cookbooks
A whole lot more!!
Pretty good, right? I thought so - but apparently not.
We had maybe 12 people total in about 9 hours, and I sold a grand total of $46, $10 of which came from Will's mom, who felt sorry for us and came over to shop.
We didn't even bother to set up on Saturday, instead I sorted through everything, kept a few things, set some things back to try to sell in lots, and hauled the rest (2 packed full car loads!) to the thrift store.
So, what went wrong? Here are my theories:
1. I live on a dead end street. We put up signs, but just because of where we live we didn't have the advantage of drive by traffic. Parking is also an issue - no cars are allowed to park on the cul-de-sac, which means people would have to park up the street a little way and walk back down to the house - not ideal.
2. I didn't put the ad up on Craig's List until Thursday night. I think I should have put one up early in the week, and again on Thursday night. A newspaper ad might have helped also.
3. The third reason is actually Walt's theory, which makes sense now that I think about it - I shouldn't have put in the ad that I am a dealer. I thought it might attract people, thinking I would have cool stuff - but in reality, maybe it kept people away thinking that there wouldn't be any "undiscovered treasures" or that things would be too expensive. Next time I will just list what I have, and not mention my business at all I think...
Live and learn I guess - at least I got some things out of the house, which I suppose was really the whole point to begin with...